Hublot takes over Yas Marina with a Big Bang
Hublot thrilled the Abu Dhabi F1 GP crowds this year with a big bang, on Yas Marina’s largest and most luxurious yacht, the Titania.
CEO of Hublot Ricardo Guadalupe and Regional Director Hublot Middle East & Africa Marco Tedeschi welcomed celebrity friends and guests including singers Lionel Richie, Rihanna and Drake, Hublotistas and members of the press last month for an exciting and fun weekend filled with precision, accuracy and innovation.
Crowning the 2016 F1 season, the Abu Dhabi Grand Prix was the perfect occasion to unveil the latest Big Bang Ferrari collection, coming to the region straight from its launch in Maranello, Italy.
The three-day weekend celebration of the Grand Prix finale left no sense unstimulated. Against a backdrop of revving engines and roaring mechanical fury, brand management, A-list celebrities and special guests gathered in an electrifying atmosphere aboard the 73m super yacht to witness F1 history being made once again.
Ricardo Guadalupe said, “Since its inception, the partnership between Hublot and Ferrari has been a fusion of perfection, innovation and state-of-the-art materials. That is why we are happy to present today the latest Big Bang Ferrari collection, a new milestone in our collaboration with the iconic scuderia.”
“The Middle East has been setting itself as the newcomer in the automotive and horology worlds. The Abu Dhabi F1 Grand Prix is one of the year’s most awaited events and we are proud to be here to cheer for our partners Ferrari with our new Big Bang Ferrari,” stated Marco Tedeschi.
Since the collaboration with Ferrari began back in 2011, each new Hublot Ferrari edition has embodied the constant quest for innovation, excellence and performance that unites these two brands. The Big Bang Ferrari is no exception. Taking inspiration from the innovative volumes and iconic design of the most recent Ferrari models, Ferrari and Hublot have redesigned the contours of the Big Bang Unico model.
The best of both worlds
This new design combines Hublot’s cutting-edge ideas and Ferrari’s design language. The perfect silhouette and proportions highlight the new architecture of the Big Bang Ferrari, featuring highly functional yet stylish details.
The minute counter and date window at 3 o’clock are designed like a car tachometer and style of the date is inspired by a Ferrari speed dial. The Prancing Horse logo features discreetly at 6 o’clock. At 9 o’clock, the seconds counter is in the shape of an air extractor. The hour and minute hands, which have been completely redesigned, offer improved readability.
Forming a subtle yet perfect balance between innovative volumes and slender, functional forms, the contours of the bezel have been redesigned with countersunk notches for the 6 screws; a more ergonomic form that protects the screws and looks as if taken directly from an integrated control unit.
On the crown side, the case middle features a red line detail, recalling the iconic groove to the rear of the LaFerrari model. The elongated push-buttons are fixed to a rotating staff like the pedals on a car. Marked with the Hublot logo, the crown has a much more integrated and ergonomic crown guard.