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Dubai job hunt: Tips for success in the city of opportunity
Dubai, UAE - The UAE was recognized as the top destination for international professionals seeking employment visas. According to the Annual Global Hiring Report by the Global HR platform Deel, industries like financial services, IT, computer software, marketing, advertising, and management consulting are leading in attracting international talent to the...
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Penguin, SkyBlue ink MoU
The aim is to redefine outdoor media advertising in Abu Dhabi. -
QatarEnergy announces integration of all marketing and related activities
DOHA, QATAR - QatarEnergy has announced the successful integration of all marketing and marketing-related activities formerly managed by QatarEnergy LNG. QatarEnergy described the integration process as a major move towards consolidating the company’s position as a global energy leader and an important milestone to enhance the effectiveness of LNG marketing... -
Two convictions in FIFA corruption scandal overturned by US judge
Miami, United States--Two convictions in the FIFA corruption case have been overturned by a US federal judge citing a recent Supreme Court ruling. Hernan Lopez, a former executive with 21st Century Fox and Argentine sports marketing firm Full Play were found guilty in March of paying bribes and kickbacks to South... -
GM reports strong results
Profits jumped 52 percent to $2.6 billion . -
Book industry needs to focus more on sustainability
She was highlighting key industry challenges such as environmental pressures and rising costs, during the opening of the Sharjah International Booksellers Conference, which was organized by the Sharjah Book Authority and brought together over 400 booksellers and distributors from 69 countries. -
Word of mouth eventually makes customers custodians of brands through trust and meaningful connections
People share ideas or content or experiences that reinforce their values or their sense of identity, which is good for their “personal brand”. There’s no better marketing than friends and family recommending products to their peers. Eventually, customers will become custodians of brands, he adds. -
Fast-paced digital lifestyle of customers key focus of marketers as they seek to beat peers, competitors
With the use of advanced analytics platforms, marketers can measure consumer engagements, gaining insights into their brand equity, learning to reach different customer segments, and responding with their offerings. This leads to personalized brand experiences for customers, he adds. -
Startups adopt new strategy to survive post pandemic
Post pandemic, startups, SMEs, and entrepreneurs must adopt a new mentality to scale their enterprises and survive, says Awfa Mustafa, CEO of Najahi Events. -
GIS, DIH mull merger
Qatar Central Bank has provided in-principle no-objection to both firms. -
PIF launches Saudi Coffee Company
The Public Investment Fund (PIF) today announced the launch of the Saudi Coffee Company. The company is established to enable Saudi Arabia’s coffee bean to be a global product in the future. -
Emirates Steel exports up 50 percent
The firm's capacity is enough to meet the domestic market's demand. -
Evorra secures pre-seed investment
Investors include Area Tech Holdings and FirstPartyCapital. -
Drug firms urged to seek UAE advance nod for products
This will allow health authorities a pre-study of the file to issue the marketing approval in the UAE for innovative products and rare medicines once they are approved by one of reference authorities. -
Part II: What do you need to know about ‘tech marketing’ world?
By Hugo Angelmar Breaking the conversation in three parts helps people translate their strengths and interests in the tech world. Specifically, it’s important to look at the target customer, the variety of marketing roles and the stage of financing of the company. In fact, it is very essential to focus... -
What do you need to know about ‘tech marketing’ world?
By Hugo Angelmar Breaking the conversation in three parts helps people translate their strengths and interests in the tech world. Specifically, it’s important to look at the target customer, the variety of marketing roles and the stage of financing of the company. Let’s start with the target customer, of which...