Birla Carbon to raise rates in Europe, Middle East markets

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  • Hike to compensate additional costs in freight, logistics

  • The company plans more measures to address CO2 emission costs

Birla Carbon, a supplier of carbon black, is set to increase the price for all its products made in Europe, Middle East and Africa (EMEA) region by euro 97/MT starting from June 1.

Birla Carbon, a flagship business of top Indian multinational conglomerate Aditya Birla Group, provides innovative sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires.

The company’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (US) and Taloja (India), providing industry-leading innovation.

All shipments made on or after this date are subject to the price increase, said Birla Carbon in a statement.

“This increase is necessary to compensate additional costs incurred, including in freights, logistics and overall operations, as well as to sustain investments in the continuous improvement of our operations, thus ensuring the quality of our products and environmental compliance of our sites,” said a company spokesman.

“Birla Carbon is committed to serving its customers in every region of the world,” he noted.

“Additionally, we are also studying the ideal ways to address the challenge of increasing CO2 emission costs and will be announcing further measures soon,” he added.

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