Companies in UAE should invest in technology to stay ahead of digital curve: Microsoft Hololens chief

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Companies in UAE need to invest in technology in digital era: Microsoft Hololens technology leader. AFP
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  • Pace said that collaboration and investment were key to empowering businesses
  • She works with a team in San Francisco, US, to address technical challenges to push the barriers and unlock solution

With the current global circumstances accelerating the need for immersive tools such as augmented reality and virtual reality, businesses across the UAE must invest in technologies in order to stay ahead of the digital curve, according to Maria Pace, Technology Leader in Mixed Reality at Microsoft HoloLens.

She was speaking at the ‘Immersive Technologies: Unlocking a Mixed Reality’ panel discussion on the first day of the fourth edition of the Global Manufacturing and Industrialisation Summit (#GMIS2021) at Expo 2020’s Dubai Exhibition Centre.

Addressing a crowd comprising business leaders from the technology and industrial manufacturing sectors, Pace said: “As the world becomes increasingly digitalised, immersive technology needs to be rapidly integrated into all platforms. By developing pioneering innovations, mixed reality can continue to cater to the need for businesses to strengthen operations worldwide.”

She added that collaboration and investment were key to empowering businesses through the transition that will fundamentally alter the way we live, work, and relate to one another.

“We have clear examples how technologies have been beneficial for many sectors for safety and remote access. Investment will be key to enabling a breakthrough for the industry, and at Microsoft, we believe it is important to conduct a good assessment for businesses,” Pace said. “Sometimes it does takes a whole restructuring to push companies in the right direction.”

Pace works with a team in San Francisco, US, to innovate and address technical challenges to push the barriers and unlock solutions for the next generation of mixed reality devices.

Under the theme ‘Rewiring Societies: Repurposing Digitalisation for Prosperity’, the first day of #GMIS2021 jump-started with great success, bringing together key global leaders from government, business, and civil society to discuss how data and connectivity are shaping the future of the manufacturing sector.

Co-chaired by the UAE Ministry of Industry Advanced Technology and the United Nations Industrial Development Organization, #GMIS2021 will draw on key global leaders from government, business and civil society to discuss and debate how data and connectivity are shaping the future of the manufacturing sector while presenting opportunities for investments in technology, innovation and industrialisation.

#GMIS2021 is being held during the six-day GMIS Week from November 22-27 at EXPO’s Dubai Exhibition Centre, featuring over 250 global speakers.

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