EITC officially launches Virgin Mobile brand in UAE

The Virgin Mobile brand, was officially launched by Emirates Integrated Telecommunications Company (EITC) on Tuesday in the UAE, bringing the first fully digital mobile service to the country. Virgin Mobile offers simple and transparent technology and provides an unmatched consumer experience through its innovative app-based service.

Earlier this year, following the announcement by Emirates Integrated Telecommunications Company (EITC) to bring the Virgin Mobile brand to the UAE, Virgin founder and global entrepreneur Sir Richard Branson visited the UAE to see the digital service in development.

Osman Sultan, Chief Executive Officer, Emirates Integrated Telecommunications Company PJSC, said: “Today, we are delighted to add such a well-known global brand to our portfolio, which is critical to our strategy of offering more choice for consumers in the UAE. We feel privileged to have welcomed Richard Branson to the UAE earlier this year, and to have his passionate support for the brand.”

“We have always worked hard to offer our customers the latest technologies and the best service, and we believe Virgin Mobile’s fully digital offering is ushering a new era in connectivity and customer-led service never seen before in the UAE,” he continued.

The Virgin Mobile UAE app signifies a paradigm shift in the mobile industry, digitally designed to simplify life for customers, and the unique Virgin Mobile distribution model allows customers to download the app and have the SIM card delivered to their homes or office throughout the UAE. The digital experience gives Virgin Mobile UAE customers total flexibility and convenience, putting control of their mobile service back into the customer’s hands.

Richard Branson, Virgin Group Founder said, “This is a very exciting time for us, and we are proud to announce the launch of the Virgin Mobile brand in the UAE. The digital service that Virgin Mobile is offering is world-class and cutting-edge. We have a fantastic team in place who I believe will make mobile better for customers across the UAE.”

The Virgin Mobile UAE app, which can be downloaded via the Google Play and Apple App Store, enables customers to hand-pick their own mobile number, custom-make a mobile plan, scan their ID, and have the Virgin Mobile UAE SIM card delivered anywhere in the UAE within an hour.

Using the Virgin Mobile UAE app, customers can port their mobile number without visiting a store, track their data and minute usage in real time, search and choose their favorite mobile number, set up monthly spend limits and much more. The subscription-based model means that there is no need for a contract, giving customers the flexibility to decide how they want to communicate with family and friends without being constrained by specific time bound terms and conditions.

Consumers in the UAE are already passionate about the Virgin brand, as Virgin Megastore, Virgin Radio and Virgin Atlantic have all been setting the standard for innovation, service excellence and customer experience inherent in this leading global brand.

Beta users were the first to try out the Virgin Mobile digital experience, providing valuable feedback which the Virgin Mobile UAE team has used to add the final touches to its mobile app.

“After months of rigorous testing, we are pleased to bring the first fully digital mobile service to the UAE”, said Karim Benkirane, Managing Director of EITC’s Virgin Mobile business unit. “Our team has developed an innovative digital platform to create simple customer-focused solutions. For example, there is no longer the need to go to a shop for your mobile needs, just download the app and you can not only have your SIM delivered, but also manage your mobile plan through the app.”