Sales revenue from Jordan’s 21st National Olive Festival and Rural Products Exhibition has topped JD3 million ($4.23 million), official sources have said.
The sales of the 10-day festival included olive oil and various rural products, in addition to production kitchens.
The festival is said to have been conducted in cooperation with the Ministry of Agriculture and several local and international partners.
In all, 263,458 people are said to have visited the festival this time.
The quantities of oil sold amounted to 232 tons, National Agricultural Research Center (NARC) Director General Nizar Haddad was quoted as saying in a statement.
Most of oil bottles in the festival grounds were classified of extra virgin and virgin oil, with the lowest acidity percentage reaching 0.18, Haddad added.
A number of new techniques through agricultural innovation incubator projects were introduced for the first time at the event, said Haddad.
A smart tracking label (QR Code) was installed on oil bottles, in addition to e-marketing, e-payment, and crowd management gates being implemented at the festival.
Haddad said the idea of the festival comes from the framework of the mission of NARC, the scientific arm of the Ministry of Agriculture, to add a new dimension in achieving sustainable development goals by providing a marketing platform for small farmers and rural families in the governorates and marginal areas.
Participants in the festival are said to have attended training courses on e-marketing.
It also featured agricultural lectures targeting about 450 students from eight public and private Jordanian universities.