LG video spotlights global fashion waste

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  • #CareForWhatYouWear online campaign has achieved 100 million views worldwide

  • The video highlights the need to take better care of the clothes

LG has launched a sustainability-focused campaign in countries all around the world to raise awareness of the global issue of fashion waste and encourage consumers to make small changes to help protect the planet, the company said in a press release.

The company’s video for its #CareForWhatYouWear online campaign has achieved 100 million cumulative views worldwide.

One of LG’s many Environment, Social, and Governance (ESG) initiatives targeting the protection of the environment leverages the company’s global platform to deliver a message of hope and sustainability to consumers everywhere.

The campaign video begins by examining the significant environmental impact of disposable fashion and the growing volume of clothing being thrown away every year.

The clip highlights how everyone can play a part in improving the situation by taking better care of the clothes they love, recycling old garments instead of discarding them, and passing on unwanted items to others who will make use of them.

“As a company that takes its responsibility to protect the environment very seriously, it is rewarding to know that people are viewing our video, embracing the message of our campaign, and are standing with us to achieve a more sustainable future,” said Lyu Jae-cheol, president of LG Electronics Home Appliance and Air Solution Company.

“LG will continue to leverage its global platform to engage with consumers on important issues, and develop appliances and technologies that are better for the planet,” he added.

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