Monshaat attends franchise forum to promote Saudi brands globally

1 min read
Emtiyaz, representing Monshaat, is tasked with supporting and empowering local brands.
  • The two-day International Franchise Forum in Dubai will provide 10 Saudi brands opportunity for expansion.
  • Emtiyaz, which represents Monshaat, is tasked with supporting and empowering local brands.

Saudi Arabia’s General Authority for Small and Medium Enterprises (Monshaat), represented by the Commercial Franchise Center (Emtiyaz), is participating at the International Franchise Forum in Dubai, providing 10 Saudi brands an opportunity to franchise their brands and expand globally.

The Forum was launched on Tuesday and will run for two days.

Emtiyaz is tasked with supporting and empowering local brands by providing several solutions and services to franchisors and owners, and spreading the culture of the commercial franchise by building the capacities of workers and practitioners in the sector.

Empowerment of brands comes is part of a development plan aimed at supporting the expansion of distinguished Saudi brands.

It also aims to attract distinguished international brands in promising sectors with priority to work as per a franchise model, motivate the main franchisees of international brands in the kingdom by granting partial franchises, as well as motivating entrepreneurs to obtain it due to its low risks and increased chances of success compared to establishing a new project.

The Center also facilitates the access of brands and franchisees owners to financing.

Emtiyaz provides an online platform that displays local and international donor brands to connect them with investors and provides educational and awareness materials on the commercial franchise system and contracts and draft contracts in several different sectors.


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