Hublot: Driving Force

Hublot has always created models with a distinctive design and this holds true also for its collaboration with Ferrari that began in 2011. Each new edition embodies the constant quest for innovation, excellence and performance that unites these two brands.

The Big Bang Ferrari is no exception. Taking inspiration from the iconic design of the most recent Ferrari models, the Italian carmarker and Hublot have redesigned the contours of the Big Bang Unico, combining Hublot’s cutting-edge ideas and Ferrari’s design language. The perfect silhouette and proportions highlight the new architecture of the Big Bang Ferrari, featuring highly functional yet stylish details.

The minute counter and date window at 3 o’clock are designed like a car tachometer and the style of the date is inspired by a Ferrari speed dial. The Prancing Horse logo features discreetly at 6 o’clock. At 9 o’clock, the seconds counter is in the shape of an air extractor. The hour and minute hands, which have been completely redesigned, offer improved readability.

Instead of being positioned horizontally, the numerals are now positioned in line with the indices, which seem to float above the dial, giving the whole piece a 3D look. The contours of the bezel have been redesigned with countersunk notches for the 6 screws; a more ergonomic form that protects the screws and looks as if taken directly from an integrated control unit.

On the crown side, the case middle features a red line detail, recalling the iconic groove to the rear of the LaFerrari. The elongated push-buttons are fixed to a rotating staff like the pedals on a car. Marked with the Hublot logo, the crown has a much more integrated and ergonomic crown guard. The other profile is inspired by the styling of Ferrari cars. The name “Ferrari” is emblazoned in bright red across the watch’s now iconic sandwich-like case construction.