TAG Heuer announces its partnership with Dubai at Arabian Travel Market 2017

In the ultimate tribute to Dubai, TAG Heuer announced the launch of a unique timepiece it has designed in collaboration with the Dubai Department of Tourism & Marketing (Dubai Tourism) at Arabian Travel Market (ATM) held at the Dubai World Trade Centre.

Senior Dubai Tourism representatives and Philippe Roten, Commercial Director of TAG Heuer, were present for the occasion. The Dubai Special Edition was exhibited during ATM, the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals.

Celebrating successful bonding

The Dubai Connected Watch Modular 45 is a living testimony to a successful partnership between two brands whose brand values both represent a harmonious blend of tradition and modernity.

While TAG Heuer prides itself on its rich Swiss watchmaking heritage and Avant-Garde Spirit, Dubai has become a name synonymous with dynamism and a digitally connected spirit.

The Dubai Special Edition timepiece is mounted on a brown calfskin strap with rubber lining with an exclusive “DUBAI” embossing. The piece also has a spare strap in the unmistakable shade of blue associated with Dubai. A special case back has been created with an engraving of the Dubai logo.

The 200 timepieces, priced at AED8,000, will be made available to the public from the third week of June, which will make it the perfect gift for Eid.