Middle East gets first online marketplace for creative business professionals


  • New online portal provides platform for ME talents to become part of the 162m strong independent global workforce
  • com caters to SMEs looking to collaborate with freelancers, young graduates and students
  • Offers a borderless opportunity to SMEs looking to cut costs


The Middle East’s has got an interactive online marketplace for creative business professionals. Christened Utalenta.com, this online marketplace was launched to connect businesses of all sizes with quality and talented professionals across various fields for possible project collaboration for a host of much needed and in-demand business solutions.

Providing a wide range of benefits and advantages, the region’s first-of-its-kind online platform caters to both Small and Medium Enterprises (SME) owners and businesses who are looking to work alongside professionals on a per project basis and creative individuals pursuing freelancing activities to bring their careers to new levels of growth.

Bridging communication-gap

Creative professionals can now work independently and communicate directly with clients from across the region via the newly launched online portal – taking on and completing projects at their own convenience under the terms agreed upon by both parties. It serves as an exclusive portal for freelancers and part-time creative executives, students and young graduates who are offering their unique talents and services at highly competitive prices.

Registered professionals in digital graphics, video production and animation, writing and translation, software and web development, online marketing and advertising, and a host of other services will enjoy access to a wide range of businesses, wider flexibility, an additional source of income, an opportunity to gain new experience and stay in the trend.  Newly graduates or even students may also join the Utalenta.com community to start networking and experience working in a virtual office.

Growing culture of independent work

Utalenta.com comes at a time when independent work is increasingly becoming an international trend whether by choice or a necessity among the global workforce. This is more apparent in Europe and the US. A global report by McKinsey Global Institute showed that about 162 million people are now engaged in some form of independent work. The online freelancing market, in particular, is growing rapidly across the world and industry players predict that the market will grow to US10 billion to US20 billion by 2020. The Middle East region’s share is conservatively seen to reach up to US100 million.

Utalenta.com, which is poised to become the region’s biggest online talent hub offers SMEs and business owners with a single channel to directly communicate with various talents, get the best outcomes and results in a shorter time frame, and access cost-effective and competitive business solutions, among others.

Massive opportunities for SMEs

It provides a borderless opportunity to SMEs looking to cut down their costs. It is designed to effectively help companies find the right skills in no time and individuals to work with at higher flexibility.

With the advances in digital platforms, many portals are facilitating the transactions between talents and businesses even if the talent is in another continent, disrupting time zones to be able to deliver the required job in real-time. Thanks to the internet, many professionals are now using online marketplaces to offer their expertise or bid for projects, while affording companies to expand and manage their resources in a smart way.