Festival of Media MENA Awards, hosted at the Music Hall in Zabeel Saray in Dubai, saw a whopping response as its winners were revealed on April 26.
Starcom was crowned Agency Network of the Year after collecting nine trophies across its UAE and Egyptian offices in categories that included Best Use of Video and Best Use of Gamification, while Agency of the Year was awarded to OMD UAE, who collected a total of 11 awards, including gold for Best Use of Traditional Media and Best Use of Technology.
The other big Grand Prix winner on the night was MEC MENA who took home the trophy for Campaign of the Year for its ‘MAGGIE Diaries – The Power to Make a Difference’ project.
The judging was divided into two groups, which were chaired by Asad Rehman, director of media MENA, Unilever, and Nick Graham, global digital marketing and media director, Huawei, respectively. Other judges on the panel included influential media minds from Visa, Unilever, General Motors, Ferrero, McDonald’s and Nestlé.
On judging, Rehman said: “It is a privilege and a great responsibility to be asked to chair such a prestigious awards ceremony as the Festival of Media MENA. Too often we are in the office with our heads down, but judging allows us the opportunity to open the windows and see what else is happening in the region.”
Evolution of media
The Festival of Media MENA Awards, which is run in partnership with Mediaquest, is dedicated to the evolution of media, celebrating the best in media thinking and communications across the region. Judged by a senior panel of global and regional brand marketers, the programme is a prestigious event rewarding the very best work.
All winning campaigns can be seen on http://www.creamglobal.com/ or http://awards.festivalofmedia.com/mena/?page_id=24&lang=en
C Squared launched the Festival of Media in Venice in 2007 and the brand now has four major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards.