UAE tops GCC in advertising spending

Despite oil price fluctuations and weak market sentiments, there is no adverse effect on the advertising spending in the Gulf Cooperation Council (GCC) region.

According to a recent report by TBWA (Tragos Bonnange Wiesendanger Airoldi), a New York-headquartered international ad agency, the UAE has topped the list of GCC countries in advertising spending, with $531 million expended in the first quarter of 2016.

The UAE is followed by Saudi Arabia with $312m, Kuwait with $144m, Oman with $46m and Bahrain with $32m.

Good run expected

As digital ad spends rises, the service providers are expecting a good run in the coming months.

RTB House, a global company providing state-of-the-art retargeting technology for top brands worldwide, recently celebrated its first anniversary in the Middle East and Africa (MEA) region and says it is enthused by several new business wins, as the region experiences rapid growth around digital advertising.

Shady Francis, Regional Country Manager, MEA, RTB House

 

“It’s been fantastic to see the business attain this kind of success in a span of one year,” said Tomasz Wnuk, ‎Business Development Director, MEA – RTB House. “We believe this is because we offer the best customer service and invest our resources in delivering outstanding tailor-made ads with the help of innovative recommendation mechanisms,” he added.

Online demand

“The growth in our MEA client roster over the past year shows the expanding demand for online advertising spend in the region, which will continue to grow rapidly in the next few years,” said Shady Francis, Regional Country Manager, MEA, at RTB House.

The company’s ability to offer personalized retargeting powered by deep learning has resulted in successful campaigns for several e-commerce clients, including Wadi.com, Awok.com and Dubizzle.com among others.