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Sharjah Taxi transports 1.465m passengers in Q1 2023
Sharjah, UAE - Sharjah Taxi reports successful transport of 1.465 million passengers during the first quarter of 2023. With a fleet of 750 vehicles of various models and brands, the company remains committed to ensuring passenger satisfaction, safety, and comfort. Khalid Al Kindi, the Executive Director of Sharjah Taxi, emphasized...
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Word of mouth eventually makes customers custodians of brands through trust and meaningful connections
People share ideas or content or experiences that reinforce their values or their sense of identity, which is good for their “personal brand”. There’s no better marketing than friends and family recommending products to their peers. Eventually, customers will become custodians of brands, he adds. -
Fast-paced digital lifestyle of customers key focus of marketers as they seek to beat peers, competitors
With the use of advanced analytics platforms, marketers can measure consumer engagements, gaining insights into their brand equity, learning to reach different customer segments, and responding with their offerings. This leads to personalized brand experiences for customers, he adds. -
Inflation set to shape holiday shopping season
Even as the retail industry is facing unprecedented challenges, the stars are aligning to deliver another "unprecedented" holiday season, a latest report points out. -
Latest technologies glamorize Gulf cosmetic industry
The UAE leads the region with adoption of developed regulations as technologies such as AI and VR have revolutionized the diagnostics and treatments in the aesthetic sector. -
Evorra secures extra $1m for data marketing at scale
Evorra CEO Aaron Ritoper said that the company has developed with regular input from a community of brands which believe in the power of a decentralised data service. -
Clean beauty sector grows, so are greenwashing risks
In a positive development, the cosmetic industry at large is becoming greener. Approaches, however, are not always uniform or holistic across the board, say experts. -
Jeddah Yacht Club Marina Zone all set for Jeddah Season 2022
Jeddah Yacht Club Marina zone will receive on Sunday the visitors to the Jeddah Season 2022 with a variety of restaurants and cafes overlooking the waterfront. -
Why few brands lag behind in sustainability game?
The best brands take a cross-functional approach, embedding sustainability within divisions and business units while linking incentives to sustainability targets. These companies treat sustainability as if it were any other business process, Fabre adds. -
Brands track trends, behaviors of consumers in Gulf region
Brands have realised the importance of mobile advertising and smartphones and are utilizing them to capture the attention of target or future potential audiences during Ramadan this year. -
Successful acquirers make insurgent assets unique
Incumbent brands need small-brand deals to recapture top-line growth and boost total shareholder return. While challenging to get right, these acquisitions can deliver substantial value. Success requires a clear understanding of what makes insurgent assets unique, he adds. -
Sharjah Shopping Promotions sees 40 percent more shoppers this season
The Sharjah Chamber of Commerce and Industry (SCCI) has seen off another season of the 48-day "Sharjah Shopping Promotions" campaign. It resulted in an increase in the sales of the participating malls and stores, and lucrative profits for the retail sector and other business sectors. The volume of purchases throughout... -
Brands from Ferrari to Nike rush toward ‘metaverse’ future
The clamor over virtual goods comes amid feverish predictions that the metaverse -- a virtual reality version of the internet -- will eventually replace the web of today. -
E-commerce leads change in Mideast retail, fashion
"During the pandemic, e-commerce grew in popularity since it was the most viable — or only — choice at the time. But, as meteoric commerce's rise continues, shoppers — notably in the fashion-lifestyle area — are returning to physical stores in growing numbers," said Shehbaz Shaikh, chief retail officer of... -
Monshaat attends franchise forum to promote Saudi brands globally
Saudi Arabia's General Authority for Small and Medium Enterprises (Monshaat), represented by the Commercial Franchise Center (Emtiyaz), is participating at the International Franchise Forum in Dubai, providing 10 Saudi brands an opportunity to franchise their brands and expand globally. The Forum was launched on Tuesday and will run for two... -
Arab influencers use Instagram for global branding
As the 'influencers' phenomenon gets popular on social media, many of them in the Arab world have ridden the Instagram wave to business success by promoting their brands online.