Richard Attias, CEO of Richard Attias & Associates, talks to TRENDS at Doha Goals about the ability of sport to exercise its soft power on global economies. What is it about sport that allows it to influence people, countries and economies? Sport has an amazing soft power. Why? Number one it’s because there are no…
Ministers of Sport and representatives of sports bodies from over 20 countries gathered in Doha today to discuss the important role played by sport to promote innovation, economic growth, social inclusion and cohesion. Participants considered how sport can play an important role in addressing some of the most important economic, social and political challenges facing…
