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Yalla Group 2023 revenue $318m
The company's fourth quarter revenue soared to $80.9 million.
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Word of mouth eventually makes customers custodians of brands through trust and meaningful connections
People share ideas or content or experiences that reinforce their values or their sense of identity, which is good for their “personal brand”. There’s no better marketing than friends and family recommending products to their peers. Eventually, customers will become custodians of brands, he adds.