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HUAWEI Ads, ArabyAds partner to rejig on-device mobile advertising

    • The new collaboration allows ArabyAds to lead on advertising sales and optimisation of the inventory options available on Huawei Mobile Services (HMS) across the MENA region

    • The year-long joint partnership will see ArabyAds utilise Huawei Ads platform to achieve its marketing goals

     

    ArabyAds, a leading ecommerce marketing platform, has inked a partnership with HUAWEI Ads that grants the platform Huawei’s ‘Certified Partner Badge’.

    The new collaboration allows ArabyAds to lead on advertising sales and optimisation of the inventory options available on Huawei Mobile Services (HMS) across the MENA region.

    The year-long joint partnership will see ArabyAds utilise Huawei Ads platform to achieve its marketing goals and offer their clients ad placements on premium untapped inventory.

    ArabyAds’ customers will benefit from user data for precise targeting through Huawei’s very own app ecosystem in addition to Huawei’s alliances with top global apps.

    “We are extremely proud of this professional alignment with them (Huawei), and we look forward to offering this differentiated inventory along with a great platform to our current and potential advertisers,” Mohammed Khartabil, CRO, ArabyAds, said. “Huawei already has a good market share in the MENA region and is steadily growing its customer base and I am sure that we can effectively offer this Huawei ecosystem to the industry.”

    ArabyAds is a technology company that offers multiple digital advertising platforms across different touchpoints of a brands’ journey in a customer lifecycle ranging from customer acquisition, retention, and monetisation.

    HUAWEI Ads gives Huawei ecosystem partners the opportunity to transmit key information and provide quality services on a vast new scale, by serving as a bridge to Huawei device and Huawei Mobile Services users.