Exciting telecom journey

The UAE’s second ICT service provider du is continuously expanding and improving its products and services. The man behind the phenomenal success of the company, which is still quite young, says: “As telecoms, we constantly need to think about and reinvent our business models.”
In a candid interview, Osman Sultan says: “What was once done by only telecom operators is now being done by players who don’t come from this background, they’re internet players… so we find we have new patterns, and we need to find new skills that can understand and have the ability to exist in universes that are at the border of our traditional telco space. There’s a long road ahead of us and we’re still at the beginning of the journey, that’s the exciting part.”

In special arrangement with INSEAD Knowledge.