Opinion

Tips to boost ROI with efficient analytics

April 18, 2017 14:04

In today’s digital age most marketers seek to measure their digital efforts through analytics. From unique visitors to social media followers, it is important to set short and long-term objective to ...

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Mark Leigh

Chief Operating Officer, XTrade

Money matters 2017: UAE inflation to rise; VAT to push GCC costs higher

March 19, 2017 15:07

• UAE inflation rates projected to reach 2.5 percent by Q4 2017
• KSA projected to realize 3.5 percent inflation rate in Q2 2017; 3.1 percent by 2020
• VAT will push ...

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Ethical concerns rise as advertising grows in MENA

March 9, 2017 9:31

For 50 years, businesses have been heeding advice to keep their focus on the customer and to avoid “marketing myopia”. However, recent studies suggest that they may have learned the lesson too ...

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