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Privacy Policy

This Privacy Policy sets out the basis on which information collected from the users or provided by the users is processed by the website, henceforth referred as TRENDS.


TRENDS aims to inform decision-makers in the Arab World and beyond; and assist the respective sector players and leaders in enhancing their businesses and economic environment in the region.

TRENDS intends to bring its users information that is tailored to their individual needs. At the same time, the website respects their privacy and is committed to protect it in all respects.

TRENDS wants you to understand how it handles your data and also inform you about your rights and choices.

This Privacy Policy summarizes the various ways that TRENDS website treats the information you provide while using

Please read the Privacy Policy of TRENDS carefully. Your use of and/or registration on any aspect of the TRENDS Website will constitute your agreement to this Privacy Policy.

If you cannot agree with the terms and conditions of this Privacy Policy, please do not use the TRENDS Website.

This Privacy Policy does not cover information collected elsewhere, including without limitation offline and on sites linked to from the TRENDS Website.


The TRENDS Website generally collects personally identifying information with your specific knowledge and consent.

When you enter a sweepstakes or contest, complete a survey, make a purchase, subscribe to our publication(s), or register for any portion of our services, the TRENDS Website asks you to provide information such as your e-mail address, name or phone number. Optional information such as your age or gender may also be requested.

Our servers may also automatically collect information about your computer when you visit the TRENDS Website, including without limitation the type of browser software you use, the operating system you are running, the website that referred you, and your Internet Protocol (“IP”) address. Your IP address is usually associated with the location from which you enter the Internet, like your Internet Service Provider, your company or your university.


Service Provider uses personally identifying information you supply through the TRENDS Website to provide you with the service you have requested.

For example, if you subscribe to TRENDS services, it may use your e-mail address to send you a confirmation notice and your mailing address to send you the publication.

TRENDS may also use the information to communicate with you about new features, products or services, and/or to improve the services that it offer by tailoring them to your needs.

TRENDS also allows access to its database by third parties that provide us with services, such as technical maintenance or forums, subscription management, but only for the purpose of and to the extent necessary to provide those services.

If you choose to purchase items through features on the TRENDS Website, it may forward your information to third parties for services such as credit card processing and order fulfillment.

There are also times when you provide information about yourself to TRENDS in areas of the site that may be managed or participated in by third parties, such as auction services or shopping areas. In such cases, the information may be used by us and by such third party(ies), each pursuant to its own policies.

TRENDS may also provide your information to our advertisers so that they can serve ads to you that meet your needs or match your interests.

While TRENDS will seek to require such third parties to follow appropriate privacy policies and will not authorize them to use this information except for the express purpose for which it is provided, TRENDS does not bear any responsibility for any actions or policies of third parties.

TRENDS may also provide access to its database in order to cooperate with official investigations or legal proceedings, including, for example, search warrants, court orders, or other legal processes.

In addition, TRENDS reserves the right to use the information it collects about your computer, which may at times be able to identify you, for any lawful business purpose, including without limitation to help diagnose problems with our servers, to gather broad demographic information, and to otherwise administer our Website.

While your personally identifying information is protected as outlined above, TRENDS reserves the right to use, transfer, sell and share aggregated, anonymous data about its users as a group for any business purpose, such as analyzing usage trends and seeking compatible advertisers and partners.

In addition, as TRENDS business changes, it may buy or sell various assets. In the event all or a portion of the assets owned or controlled by TRENDS, its parent company, or any subsidiary or affiliated entity are sold, assigned, transferred or acquired by another company, the information from and/or about TRENDS Website users may be among the transferred assets.

When you register using your other accounts like on Facebook, Twitter, Gmail etc. TRENDS shall retrieve Information from such account to continue to interact with you and to continue providing the Services.

TRENDS may use your Information to provide you with information, special offers, and promotions via various means including e-mail. You may instruct TRENDS at any time not to use your personal Information covered by this Privacy Policy to provide you with special offers and promotions.

In case you choose to decline to submit personal information on the Website, TRENDS may not be able to provide certain sites/content/apps/services/features to you. TRENDS will make reasonable efforts to notify you of the same at the time of opening your account. In any case, it will not be liable and or responsible for the denial of certain services to you for lack of you providing the necessary personal information.


A cookie is a piece of software code that an internet website sends to your browser when you access information at that site. A cookie is stored as a simple text file on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Cookies let you navigate between pages efficiently as they store your preferences.

Generally speaking, cookies do not contain personal information from which you can be identified, unless you have furnished such information to the Website. TRENDS uses cookies to track usage and help improve features and Services. This information helps it monitor traffic on the TRENDS Website so that it can manage the Website’s capacity and efficiency. It also helps TRENDS to understand which parts of the Website are most popular, and generally to assess user behavior and characteristics in order to measure interest in and use of the various areas of the Website.

TRENDS may use cookies to control the display of ads, to track usage patterns on the Website, to deliver editorial content, and to record registration and personalization information.

For example, if you register on any part of the TRENDS Website and are given the option to save your username and password on your computer, it can provide this convenience to you by placing a cookie on your computer. Its cookies may contain personally identifiable information and such cookies may be shared with our affiliates and other companies.

TRENDS may also use advertising service vendors to help present advertisements on the Website. These vendors may use cookies, web beacons, or similar technologies to serve you advertisements tailored to interests you have shown by browsing on this and other sites you have visited, to determine whether you have seen a particular advertisement before and to avoid sending you to duplicate advertisements. In doing so, these vendors may collect non-personal data such as your browser type, your operating system, Web pages visited, time of visits, content viewed, ads viewed, and other clickstream data. The use of cookies, web beacons or similar technologies by these advertising service vendors is subject to their own privacy policies, not of TRENDS. Thus, TRENDS disclaims all liability in connection therewith.

If you don’t want any cookies, your Web browser likely includes an option that allows you to not accept them. However, if you set your browser to refuse cookies, some portions of the TRENDS Website may not function properly.


As no data transmission over the Internet is completely secure, and no system of physical or electronic security is impenetrable, TRENDS cannot guarantee the security of the information you send to it or the security of its servers or databases.

By using the TRENDS Website, you agree to assume all risks in connection with the information sent or collected by it when you use the Website. In the unlikely event that TRENDS believes that the security of your information in its possession or control may have been compromised, we may seek to notify you. If notification is appropriate, TRENDS may notify you by e-mail (provided it has your e-mail address).

TRENDS periodically updates the Privacy Policy. We will post any changes on this page by updating this policy.

If TRENDS makes a significant or material change in the way it collects, uses, or shares your personal information, it will notify you at least 30 days prior to the changes taking effect. TRENDS will do this via email or prominent notice within TRENDS website. If you object to any change, you can stop using the website.

After TRENDS post any changes on this page, your continued use of TRENDS is subject to the updated Privacy Policy.