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Middle East makes mark in Global Soft Power Index

By TRENDS Desk
August 6, 2023 7:14 am
  • TRENDS Infographics explores prominent Arab nations in the latest Global Soft Power Index, with the UAE leading the way by entering the top 10, a first for the Middle East
  • Other GCC countries, including Oman, also show improvements in the index, which measures nations' influence and reputation across various sectors and a variety of metrics

ABU DHABI — In the latest Global Soft Power Index, the UAE has made a historic leap into the top 10, becoming the first Middle Eastern nation to do so. This achievement follows a successful EXPO 2020 and anticipation of COP 28.

The annual study by Brand Finance also revealed improvements for other GCC countries, including Oman, which climbed three places to 46th globally.

The US, UK, and Germany were the top three scorers in the index, while Japan replaced China in the fourth spot.

The index measures nations’ influence and reputation across various sectors, including governance, culture, and sustainability.

This week’s TRENDS Infographics tries to find out which other Arab countries figure prominently in the latest Global Soft Power Index.

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