Riyadh, Saudi Arabia— Saudi Broadcasting Authority (SBA) has launched a new TV channel called Saudia Alaan (Saudi Now) to highlight the kingdom’s “rapid progress” towards the Saudi Vision 2030 and its recent advancements.
The ceremony, held under the patronage of the Minister of Media and Chairman of the Board of Directors of SBA, Salman bin Yousef Al-Dosari, witnessed significant attendance from the channel’s partners.
“Saudia Alaan” channel is an extension of the SBA’s network and serves as an official national platform specialized in broadcasting the events and important occasions hosted by the Kingdom in line with its ambitious Saudi Vision 2030.
The launch of the channel comes at a time when the kingdom is witnessing a significant increase in the number of events, exhibitions, and conferences, as a result of the qualitative leaps brought about by Saudi Vision 2030.
The channel will serve as the official platform that broadcasts the kingdom’s official events and entertainment activities, said the Minister of Media Salman bin Yousef Al-Dosari.
It will highlight the kingdom’s “rapid progress” towards the Saudi Vision 2030 and its recent advancements, which are reflected in the diverse events and high-profile international conferences.
“These events span across the political, economic, educational, and entertainment spheres,” according to a statement on SPA.
The media minister said the initiative reflects the role of media in Saudi Arabia’s development journey.
“[The media] serves as an indicator of the dynamic nature of the events, activities, occasions, and conferences taking place in the Kingdom,” said Al-Dosari.
Mohammed bin Fahd Al-Harthi, CEO of SBA, said the preparations for the channel’s launch are complete.
He added that the launch meets the surge of events being hosted in the Kingdom, which issued 5,650 event licenses in 2022, marking a 367 percent increase compared to the previous year.
This surge has increased the demand for the coverage of the Kingdom’s events, exhibitions, and conferences.
“Moreover, the channel plays a crucial role in assisting companies and institutions in accomplishing their strategies by reaching a wide and diverse audience within the Kingdom,” said Al-Harthi.