Dubai, UAE–Lapita, Dubai Parks and Resorts, has reported a surge in demand, bookings from across leisure and corporate segment last year,
With its convenient location between Dubai and Abu Dhabi, expansive outdoor spaces, word-class facilities that include seven meeting rooms, and the Tamure Ballroom able to accommodate up to 700 guests, Lapita experienced a noticeable uplift in interest in corporate customers, wedding bookings, and leisure bookings across 2023.
It saw more than a 40% increase in corporate, government, and business customer inquiries hosting more than 150 unique events and meetings from diverse sectors such as hospitality, F&B, technology, sustainability, and diplomatic missions.
The company also hosted over 35 wedding ceremonies and receptions as well as birthdays, with the resort providing the perfect backdrop and luxury experience for every type of memorable occasion. Lapita’s ability to tailor rates with access to Dubai Parks and Resorts also enabled it to offer a competitive range of price points and customizable experiences.
In 2023, Lapita launched a new homegrown concept, the Lu’Wow Weekender re-defining the essence of a family brunch in the UAE. This new Polynesian-style weekend festival introduced guests to an experience unlike any other, featuring resort-wide scavenger hunts, themed brunches, live entertainment, interactive games, and competitions. With each Lu’WOW weekend inspired by a unique theme, such as Halloween, Festive, Smurfs 65th anniversary.
Lapita saw high levels of occupancy and interest from UAE residents and international tourists, including the key demographic markets being India, the UK, and other GCC countries.
Reflecting on Lapita’s success, Faiek El Saadani, General Manager of Lapita, Dubai Parks and Resorts said, “Lapita has always been an incredibly unique property renowned for its blend of luxury, Polynesian culture, world-class facilities, and unparalleled guest experience. As part of Dubai Parks & Resorts, the Middle East’s largest theme park destination, 2023 was a truly standout year for the Lapita team, with strong demand from a diverse range of customer segments helping cement our position as one of the UAE’s most in-demand multi-purpose resort destinations. We look forward to continuing to innovate and enhance our product, service, and offering as a one-stop-shop for every type of leisure and business guest seeking a different type of hotel experience.”
