Dubai Culture shall have its own official social media channels for updates on the creative and cultural sector in the city besides serving as a source of inspiring stories for the media.
Also, more space and time needs to be given to news from the creative and cultural industries to raise the public’s awareness of the sector and its contribution to the economy, as well as its positive impact on people’s well-being.
These suggestions transpired at a series of meetings between Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority (Dubai Culture) and UAE-based local and international media outlets.
Member of Dubai Council also attended these meetings held for sharing perspectives on the future of Dubai’s Cultural and Creative Industries (CCI).
Sheikha Latifa hosted media persons at the UAE Pavilion at EXPO 2020, where she spoke about the future of the CCI sector, its importance as a driver for economic growth, and Dubai’s latest initiatives to develop this sector’s infrastructure within the wider framework of the UAE’s vision.
Discussions also touched on the important role the media plays in raising awareness and telling key stories about this sector, which has a direct impact on the nation’s economy.
“The media have a key role to play in documenting and highlighting the dynamic local creative and cultural scene. The media also play an instrumental part in sharing such stories emerging from the UAE and its industries,” she said.
She said it is important that “we support UAE-based media in telling the stories coming out of the cultural and creative sector to the world”.