The holy month of Ramadan is one of celebration all around.
However, this time, one sector has an extra reason to celebrate.
It seems grocery apps in the Middle East are witnessing a great degree of growth during Ramadan this year.
That may not, however, be all that surprising.
More than two years of the Covid-19 pandemic have led to a rise in the adoption of personal electronic devices like smartphones, tablets, and laptops.
This itself has led to a change in people’s behavior, especially when it comes to entertainment and ecommerce.
For example, subscriptions to OTT services have proliferated, and streaming content has gained more popularity.
The ecommerce sector has also expanded, as more and more people have taken to web portals to order the things they need and want.
Here’s a look at the grocery section of that sector, which seems to be doing well during Ramadan:
