Qatar Tourism has launched the ‘Qatar Host’ training programme for the frontline staff who engage with visitors. The programme developed in collaboration with global industry experts will teach how to enhance the visitor experience and exceed expectations in every encounter.
The initiative is part of the Service Excellence Programme, which builds on Qatar Tourism’s strategy, to enhance the visitor experience at every touchpoint along their journey.
The programme involves a multi-pronged approach to ensure a seamless customer journey. In collaboration with stakeholders. Qatar Tourism evaluates frontline professionals across sectors and offers training and certifications to ensure the highest standard of professional service for visitors.
The programme will continue to expand, including more stakeholders to enhance service quality.
“The programme’s aspiration is to introduce a new training concept and standardise knowledge. It is crucial for visitor-facing staff to understand how they contribute to the satisfaction of visitors,” Mr. Akbar Al Baker, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, said. “The purpose of the job is not only to perform their direct tasks but to provide pleasant experiences during each direct encounter whether it is verbal or non-verbal.”