INSEAD Day 4 - 728x90

Samsung biggest chip investor

The tech giant invested nearly $59.2bn in 2025.

flynas to set up new hub

Five destinations in first phase of operations.

AD Ports Group acquires CLI

CLI is Brazilian agri-bulk terminal operator.

$1.59bn Makkah project awarded

A consortium will develop two districts in the Holy City.

2PointZero posts profit surge

Growth driven by merger consolidation.

Saudi Arabia is spending big on golf and transforming the sport forever

Liv Golf series has been bankrolled by the PIF to the tune of $2 billion.
  • American stars Bryson DeChambeau, Dustin Johnson and Phil Mickelson each reportedly received more than $100m to defect to LIV Golf.
  • The first LIV Golf Invitational Series event started on 9 June 2022 at the Centurion Club near London, England. The Invitational Series is to become the LIV Golf League in 2023.

LIV Golf is a professional golf tour financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. The first LIV Golf Invitational Series event started on 9 June 2022. Since then, the world of Golf has been upended. American stars Bryson DeChambeau, Dustin Johnson and Phil Mickelson each reportedly received more than $100m to defect to LIV Golf. TRENDS takes a look at the how the kingdom is spending big on golf.