Jeddah, Saudi Arabia – Jeddah is poised to host Alicia Keys, the legendary musician, singer, and multiple Grammy-award winner, at the Jeddah Corniche Circuit Main Stage on March 9. This performance is set to be a highlight of the Formula 1 STC Saudi Arabian Grand Prix 2024 festivities.
Alicia Keys will be gracing Jeddah for the first time, marking her third appearance in Saudi Arabia. The event, organized by Good Intentions and MDLBEAST, promises an unforgettable experience, with Pharrell Williams also making an appearance alongside Keys.
In celebration of International Women’s Day on March 8, Keys will host the third edition of her Women to Women initiative in AlBalad, the historic district of Jeddah. The exclusive gathering will bring together influential female trailblazers for meaningful discussions on advancing culture in Saudi Arabia and globally. The event aims to share diverse perspectives and highlight the significant contributions of women to the Kingdom’s ongoing transformation.
“I am thrilled to be back on stage, this time in Jeddah, performing in a place I have never performed before, and in a way I never have in this region,” Keys said while expressing her excitement for the upcoming performance and the Women to Women initiative..
“I’m also so inspired to connect in a meaningful way with the amazing women there to discuss cultural, creative, and boundary-pushing narratives we are collectively and individually leading. In light of International Women’s Day on March 8th, it’s the perfect time to discuss important issues affecting us,” she added.
With a remarkable career that boasts over 90 million records sold, Keys is recognized as one of the world’s best-selling music artists. Beginning her journey as a classically trained pianist, she started composing songs at the age of 12 and secured her first record deal at 15. Her debut album, “Songs in A Minor,” achieved both critical acclaim and commercial success, featuring the Billboard Hot 100 number-one single “Fallin’.”
Beyond her musical endeavors, Keys is an entrepreneur, activist, Broadway lead producer, New York Times best-selling author, and the founder of Keys Soulcare, a beauty and wellness company dedicated to uplifting and inspiring individuals.
