Abu Dhabi, UAE – Abu Dhabi Airports Friday unveiled its new brand architecture and corporate identity as the operator of Abu Dhabi’s five airports.
The new identity underpins future growth plans for Abu Dhabi Airports with three areas of priority: one, ensuring safe, secure and sustainable airport environments and operations; second, providing connectivity and hospitality that showcases the emirate as a prime travel destination; third, delivering an industry-leading airport experience, as well as product and service excellence.
“As we prepare to enter our next chapter of growth and development, our corporate rebrand reflects our bold vision to shape the future of airport experiences,” Jamal Salem Al Dhaheri, Managing Director and Chief Executive Officer of Abu Dhabi Airports, said. “Our strategic pivot is a direct response to the changing nature of our sector, allowing us to unlock additional value and opportunity for our passengers, partners and stakeholders.”
Ahmed Jumaa Al Shamisi, Acting Chief Strategy Officer of Abu Dhabi Airports, said that their evolving priorities were representative of their ambition to be at the forefront of the aviation sector.
“Guided by our redefined vision and mission, we have identified key pillars and priorities that will fuel our future growth, as we look to strengthen our value proposition to our stakeholders, continue our economic contributions to Abu Dhabi, and become more competitive, agile and dynamic as a business,” Al Shamisi said.