Abu Dhabi, UAE – The Abu Dhabi National Exhibitions Company (ADNEC) has rebranded and unveiled a new corporate identity with the aim of increasing the visibility of the Group’s six main business sectors: Venues, Events, Hotels, Food and Beverage, Services and Tourism.
A global hub for major events, ADNEC centre has infrastructure, flexible teams and facilities to provide key services through a number of companies specialised in Destination Management, catering, hotels and more.
“The new corporate identity of the group reflects our strategy to diversify our operations by focusing on a number of promising economic and investment sectors in the business and leisure tourism industries and achieving integration among them, which will contribute to enhancing our competitiveness on regional and international levels,” Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said. “It will also aim to increase the direct and indirect contributions of the group’s business units, to achieve an added value to the economy of the emirate of Abu Dhabi and the country,”
Al Dhaheri added that the company’s rebranding showcases the group’s business interests in Abu Dhabi, Al Ain, London and Germany that align to its future growth plans across the UAE, Middle East and Europe.
“We bring business and leisure travellers together to create a valuable social and economic impact for Abu Dhabi, contributing to the sustainable growth of Abu Dhabi’s tourism industry,” Al Dhaheri said.
ADNEC Group encompasses a number of specialised companies that synergistically operate in six main business sectors, mainly ADNEC Venues, ADNEC Events, ADNEC Hotels, ADNEC Services, ADNEC F&B, and ADNEC Tourism.