Riyadh, Saudi Arabia — Arabian Contracting Services Co. (Al Arabia) said its UAE-based subsidiary, Al Arabia OOH, has been awarded a contract by Dubai’s Roads and Transport Authority to install, operate, and maintain advertising billboards in Dubai.
Argaam reported that Al Arabia said in a Tadawul statement that the contract was awarded through the formation of a UAE company, Al Arabia OOH Digital Co., which is 60 percent owned by Al Arabia’s wholly owned subsidiary, Al Arabia Out of Home Advertising Co., 10 percent owned by Saudi Arabia-based Mawaqie for Advertising Co., and 30 percent owned by a UAE partner.
The contract is valued at AED 522.84 million ($142.34 million). Its duration is 10 years and five months, including a preparation period of up to 31 days for the static billboards and 182 days for the digital billboards.
The total number of ad billboards is 294 and is located in various areas of Dubai, including Sheikh Rashid Al Maktoum, Al Khail, Umm Suquim, and Al Khawaneej roads, Argaam reported.
The billboards include 85 digital billboards and 209 static billboards of different types and sizes, with the ability to transform the static billboards into digital billboards.
The move aims to expand Al Arabia’s geographical presence, complete its network and digital advertising solutions, provide distinctive services to various client segments, and enhance its leadership in the outdoor advertising sector in the Middle East region, Argaam said.
Moreover, the company seeks to elevate and maintain its leading position and strengthen its market share locally and regionally.