Multi-service platform, Careem, has acquired MUNCH: ON, a subscription-based food delivery platform which connects customers to meals at a discount by tapping into underutilized kitchen capacity and using scheduling, bundling and routing software.
MUNCH: ON will stop daily operations and the offering will be rebuilt on the Careem app.
In a statement, Careem said the two firms will work together to deliver even greater value by introducing low-cost meal segments that MUNCH:ON has pioneered in the region as well as new food discovery and delivery options for corporates.
Mudassir Sheikha, CEO and Co-founder of Careem, said, “By acquiring MUNCH:ON, Careem Food will be able to build an even more competitive offering with a much richer variety of benefits for both customers and restaurant partners.”
Mohammad Al Zaben, CEO and Co-founder of MUNCH: ON, said, “We are thrilled to be a part of a broader mission at Careem to deliver undeniable value to customers, partners, and Captains.”