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The global postnatal health supplements market is forecast to expand at 7 percent CAGR between 2021 and 2031
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According to the WHO, more than 50,000 women in the US experienced severe birth defects in 2015
The global postnatal health supplements market is forecast to expand at 7 percent CAGR between 2021 and 2031, projects ESOMAR-certified consulting firm Future Market Insights (FMI).
The supplements are becoming popular among the new mothers as they are becoming more aware of birth defects and pregnancy related complications.
Increasing spending on healthcare and personal health will drive the market in forthcoming years.
According to the World Health Organization (WHO), more than 50,000 women in the U.S. experienced severe birth defects in 2015.
A surge in demand is seen from the cosmetic and personal care sector owing to collagen boosting properties of postnatal health supplements extracts and increasing customer preference towards organic and natural skincare products.
The supplements are rich sources of vitamins and iodine along with protein and other trace minerals. Rising cases of mineral and vitamin deficiency in pregnant women has made postnatal health supplements extremely popular among lactating and pregnant women.
Customers are switching towards organic, nutrition rich, gluten-free, fat-free, Kosher and non-GMO food items. This transition has fueled the demand for clean label products. With increasing focus on value added purchasing, a steady market growth is on the cards.
“Research and development of postnatal health supplements is a costly affair and requires modern manufacturing facilities for production,”says the FMI analyst Key Takeaways. “Fluctuation in regulatory policies and high cost of product development will hamper the market growth”.
Development of innovative new products to meet the ever growing demand from customers for postnatal supplements will assist Germany in dominating the European postnatal supplement market.
Growing customers towards clean label products and relaxation in one child policy in China will fuel the market growth in China.
Similarly, rising customer concerns towards postnatal health will create tremendous market expansion opportunities in Brazil during the forecast period.
In India, the evolving retail market and rising availability of foreign brands in convenience stores will act as a key driver for postnatal health supplements market growth in the country.
New products
According to the study by the FMI, the industry leaders are strategizing to promote and advertise their products by spreading awareness among women and expanding their customer database.
To maintain their market relevance and ensure consistent growth, companies rely on new product launches and providing value added services.
MegaFood launched two new Baby & Me 2 products, including Postnatal Multi and Prenatal DHA & Choline in 2020. MegaFood is a leading premium supplements manufacturer that combines minerals and vitamins with real food.
GoBiotix introduced new pre and postnatal multivitamin products for mother and child requirements which helps in enhancing breast milk in March 2021. The products contained essential vitamins and nutrients such as vitamin E, C, A, D2, B6, K, B12, and iodine.
Arcadia Consumer Healthcare Inc. acquired Naturelo in October 2020. Naturelo was a vitamin and mineral supplements market leader. The acquisition extended Arcadia in the field of pre and postnatal products market.