e&, formerly known as Etisalat Group, is set to captivate visitors to GITEX Global 2022 by inviting them to take a look at the e& universe, the group’s metaverse.
The move marks a significant achievement in the Group’s transformation journey to a global technology and investment conglomerate.
Metaverse technology is in the early incubation stages, given that it needs high-bandwidth and low-latency communications to work at scale.
“Based on the limitless possibilities that are available in metaverse adoption and in line with our commitment to digitally empower societies, we are taking a significant step forward into the metaverse this GITEX Global by announcing the launch of e& universe, hosted virtually in Arcadia Planitia on Mars,” Hatem Dowidar, Group CEO, e& said at the soft launch of the e& universe.
Dowidar said that the group had two other major showcases: the Metaverse Service and etisalat by e&’s business centre.
“The Metaverse Service is a metaverse platform designed to maximise user experience through multiple virtual spaces and avatars,” he said. “This was a result of the collaboration with SK Telecom, the largest mobile operator in Korea, to explore media and entertainment.”
Etisalat by e&’s business centre showcase, he added, is in collaboration with Huawei, “where e& is demonstrating the future of retail using a 3D retail experience in an innovative way.”