Emirates NBD will distribute RSA Middle East’s general insurance products, including motor, home, travel and third-party benefits, on preferred basis to its customers and staff in the UAE.
The two entered into a five-year distribution agreement that was signed by Martin Rueegg, the CEO of RSA Middle East and UAE and Suvo Sarkar, Senior Executive Vice President and Group Head of Retail Banking and Wealth Management at Emirates NBD.
The strategic partnership will help increase insurance penetration in the region by providing customers with accessible general insurance solutions, the two firms said in a statement.
The partnership will also focus on customer education and building awareness on the importance of insurance and its living benefits in everyday life, the statement added.
RSA Middle East is a joint venture formed by RSA Insurance Group plc, with majority shareholding, and regional shareholders in the Middle East.
It has operations in Bahrain, UAE, Oman and the Kingdom of Saudi Arabia.
Emirates NBD has a presence in 13 countries, serving over 14 million customers.