London, Britain – Evorra, a SaaS marketplace for brands and agencies to simply build and scale audiences, has raised an additional $1 million pre-seed investment by York IE to further pursue its vision to enable responsible data marketing at scale.
“We are fortunate to have the support of investors that truly understand how Evorra solves real advertiser challenges,” said Aaron Ritoper, founder and CEO, Evorra. “The global interest in Evorra is growing every day because we bring together both ease of use and the ability to activate privacy compliant audiences at scale without a costly and expensive technology burden”.
Ritoper added that Evorra has developed with regular input from a community of brands “who believe in the power of a post cookie, decentralised data service, and are motivated by the opportunity to solve complex ad tech problems with uncompromising simplicity.”
York IE, based in Boston, Mass., has deep experience in data and B2B SaaS businesses and will lead the investment for Evorra, adding to previous investment from Akama Holding and Vivium based in the Middle East and additional investment by FirstPartyCapital, the global madtech sector specialist, and the Australian VC fund Shearwater Capital.
“We are always excited to partner with companies who are taking a big problem and looking to solve it simply,” said Marshall Everson, VP, Investments and Strategy, York IE. “This can only happen when there is depth of experience in the team trying to solve the problem, and they are not afraid to look at things differently. We saw this immediately with Evorra’s founding team. The advertising industry urgently needs an easier way for advertisers to take back control of their data marketing decisions without the cost and complexity of legacy or some of the new solutions coming to market. Evorra is that solution.”