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French companies show interest in Saudi entertainment market

  • These companies can inaugurate headquarters in Riyadh to maximize benefits from these opportunities, said Laurent Germain, president of Saudi-French Business Council.
  • Germain said that Saudi Arabia has amazed the world with the entertainment industry within a short period of time.

Major French companies have expressed their interest in accessing the Saudi market and investing in the tourism and entertainment market at a time the kingdom’s focus on these sectors has become an important part of its transformative Vision 2030.

These remarks were made at a meeting between the Federation of Saudi Chambers, represented by the Saudi-French Business Council, and a delegation of French businessmen and companies that specialized in entertainment, according to Saudi media reports.

Presidents of the two sides of the business council Dr. Mohammad bin Laden and Laurent Germain were present at the meeting where Germain said that Saudi Arabia has amazed the world with the entertainment industry within a short period of time.

Germain added the two countries have strong economic relations in light of a supportive political will through the exchanged visits of the leaders and officials of the two countries.

He said the mega projects that are being developed in the kingdom have provided big investment opportunities for major French companies that can, through their expertise, contribute to further developing this sector and realizing its targets.

These companies can inaugurate headquarters in Riyadh to maximize benefits from these opportunities, he said.

Vice President of the French side at the council Eng. Fayez Al-Alweit referred to the developments the sector is witnessing in the kingdom and the exceptional opportunities that it provides for foreign investors.

Attendees of the meeting listened to a briefing on the entertainment sector in the kingdom and the top developments that the sector has witnessed over the past few years, including the entertainment seasons, cinema, and other entertainment events that attracted millions of visitors from inside and outside the country.