GMG to foray into North Africa

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GMG aims to double its workforce by 2025.
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  • The group plans to introduce its sneakers-focused concept, dropkick, and its Nu Athlete concept catering to a youth demographic.
  • Recently, GMG said that by 2025, it aims to double its global workforce through acquisitions, developing fresh concepts, and entering new geographies.

Dubai-based Gulf Marketing Group (GMG) has said it will open more than 100 sports retail stores in Egypt within the next five years.

A number of these stories will open in Cairo this year, and Sun & Sand Sports, a GMG brand and the Middle East’s sports retailer, is already slated to open at the City Centre Almaza as well as Mall of Egypt.

GMG said it plans to introduce its sneakers-focused concept, dropkick, and its Nu Athlete concept catering to a youth demographic.

Mohammad A. Baker, deputy chairman and CEO of GMG, said: “We see Egypt as a compelling gateway into North Africa. The retail landscape in Egypt is incredibly dynamic with a large youth population that is increasingly embracing healthy and active lifestyles, while desiring the latest in popular international brand trends.”

“Through our upcoming investments, we are pioneering new brand experiences and offerings in Egypt’s vibrant retail landscape, while also creating new jobs within the wider economy,” he added.

Media reports said GMG has established a head office in Cairo to fuel its local business growth.

Currently, GMG has presence across the Middle East, Southeast Asia, and North Africa. The entry into Egypt follows a major expansion into Asia in December 2020 when it acquired multi-brand sports retailer Royal Sporting House (RSH).

In April 2021, the conglomerate also expanded its footprint in Saudi Arabia with a new headquarters and mega-warehouse located in Riyadh.

Recently, GMG said that by 2025, it aims to double its global workforce through acquisitions, developing fresh concepts, and entering new geographies.

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