Dubai, UAE – Dubai on Monday launched a new QR Code initiative for holiday homes, as part of efforts to improve transparency and increase confidence among investors and visitors in the short-term rental market.
Launched as part of Dubai’s commitment to supporting the continuous growth of the hospitality industry, the initiative is aligned with the goals of the Dubai Economic Agenda (D33) to consolidate Dubai’s position as one of the top three global cities.
As part of the initiative, owners of Holiday Homes will now be required to display a QR code on the main entrances of their vacation properties in Dubai.
This code enables visitors and guests to conveniently scan it and access essential information about the operator of the Holiday Home and the relevant contact details for Dubai’s Department of Economy and Tourism (DET).
The initiative will also facilitate oversight and inspections conducted by the Dubai Corporation for Consumer Protection and Fair Trade, part of DET, ensuring strict compliance with procedures.
“To ensure the effective governance of the Holiday Homes segment, we are introducing QR codes, as a part of the ongoing digital transformation process across customer and visitor touchpoints in the city,” Shaikha Al Mutawa, Director of Hospitality Affairs Department at Dubai’s Department of Economy & Tourism (DET) said. “We are also continuously taking steps to offer flexible and multiple options year-round in the short-term rental market, thereby strengthening confidence among investors and potential guests.”
According to DET data, the Holiday Homes segment has registered excellent growth, reaching 21,132 units (+45.5% YoY), with 32,794 rooms (+40.7 % YoY) by the end of March 2023, compared to the same period in 2022 (14,518 units and 23,299 rooms).
Holiday Homes hosted 137,144 guests in Q1 2023.
Dubai’s Holiday Homes feature a diverse range of residential units, including studios, apartments, and villas in gated communities, as well as properties in farms located in the Hatta area, providing privacy and ample space for families as well as a unique vacation opportunity for guests.