LeBron James signed a lifetime Nike deal in 2015 after working with the shoemaker since his own days as an 18-year-old prep prospect.
James has said he one day hopes to play alongside his son in the NBA.
Bronny James inked an NIL deal — for name, image and likeness rights — along with four other young basketball guards.
Three are women: JuJu Watkins who is another Sierra Canyon student; Caitlin Clark of the University of Iowa; and Haley Jones of Stanford.
The fifth is D.J. Wagner, a New Jersey high school senior, who hopes to become the NBA’s first third-generation player.
He is the grandson of Milt Wagner, who won an NBA title with the Lakers in 1988, and the son of Dajuan Wagner, a teammate of LeBron James in the star’s first two NBA seasons in Cleveland, before health issues ended his career in 2006.
“Each athlete is recognized as a player who is paving the way for the next generation on and off the court,” Nike said in a statement. “These athletes push Nike to think about new ways the game can break barriers, bring people together, build community and shape the future.”
