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Meta celebrates the spirit of Ramadan through #MonthofGood campaign

This Ramadan, Meta is bringing back its #MonthofGood campaign with new immersive experiences.
  • Throughout #MonthofGood, Meta will be sharing the stories of Muslim communities making positive impact
  • The company is also introducing new Ramadan AR effects and weaving Muslim culture into the foundation for the metaverse

This Ramadan, Meta is bringing back its #MonthofGood campaign with new immersive experiences and features across its technologies to help Muslim communities   around the world fully honour the spirit of the Holy month.

Throughout #MonthofGood, Meta will be sharing the stories of Muslim communities making positive impact, providing Muslim creators with an entry point into immersive technology and offering ways for people to express themselves across its apps.

“Muslim creators and communities are increasingly using our technologies to drive conversations that matter most to them and create positive impact.Over the next four weeks” Meta said in a press release. 

“Meta will be sharing curated content and programming across its technologies to honor them through its Ramadan Talks Series, where creators from Europe, Middle East and Asia Pacific will gather on Facebook Live and Instagram each week to discuss topics of passion such as food, Earth Day, creating Reels and building brands with their communities,”  the social media giant added.

Meta, the company added,  will bring daily Ramadan Facebook Watch and IGTV Series  featuring inspiring and entertaining #MonthofGood activities from different creators and entertainment networks from  around the world — from a handy guide to cook your favorite Iftar meal to new ideas to giving back to the community.

The company is also introducing new Ramadan AR effects and weaving Muslim culture into the foundation for the metaverse.

As part of its ongoing  Metaverse Culture Series, Meta will be partnering with a range of Muslim creators and culture shifters from around the world to leverage immersive technologies to capture their unique perspective observing Ramadan traditions in their local communities and explore embedding Muslim culture and community into the future metaverse. 

“This Ramadan, Meta is working with Muslim creators from around the world to create Ramadan Augmented Reality (AR) effects which will be available on Facebook and Instagram stories and Reels in Pakistan and globally,” the company said.