ABU DHABI, UAE – Penguin Media -a subsidiary of 9Yards Communications on Thursday announced the signing of a Memorandum of Understanding (MoU) with SkyBlue Media Group, a Malaysian company specializing in digital out-of-home (OOH) marketing services.
The intent of the MoU is to redefine the future of outdoor media advertising across Abu Dhabi and Al Ain.
Under the agreement, Penguin and SkyBlue will collaborate to manage several key advertising locations, with this being SkyBlue’s first move into the Abu Dhabi and Al Ain markets.
This follows an agreement between the Malaysian outdoor advertising company with the Road and Transport Authority (RTA), Dubai.
Under the partnership contract with RTA, SkyBlue has the exclusive advertising and naming rights for RTA’s 1,400 buses, 886 bus shelters, 523 mupis, and 22 bus stations.
Hussam Al Mulhem, Founder and CEO of Penguin Media, said, “We are delighted to formalize this strategic partnership with SkyBlue Media, a truly pioneering company with over 15 years of experience in Malaysia’s outdoor advertising sector, and one that continues to be at the vanguard of its industry – transforming the OOH market by integrating new technology such as AI.”
He said, “This collaboration marks a pivotal moment in Penguin Media’s journey, combining the power of traditional outdoor advertising with cutting-edge technology.”
He added, “This synergy exemplifies our commitment to being pioneering industry leaders, delivering unparalleled value to our clients and a seamless integration of outdoor advertising experiences – for both advertisers and consumers alike.”
Dato Manikandamurthy Velayoudam, Group Chairman Managing Director of SkyBlue Media Group, said, “The synergy between SkyBlue Media’s OOH expertise and Penguin Media’s robust local presence is poised to revolutionize outdoor advertising in Abu Dhabi.”
He said, “Together, our unique strengths will seamlessly blend, adding unparalleled value to the industry and transforming the advertising landscape for a truly extraordinary experience.”