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PIF to buy stake in Seera

As part of the deal, Seera’s destination management subsidiary Discover Saudi and its Hajj and Umrah operator Mawasim will fall under the umbrella of Almosafer. (Travel Daily)
By TRENDS Desk
September 14, 2022 10:39 am
  • Seera Group said in a bourse filing that the PIF wants to hold 30 percent of Almosafer’s capital
  • Almosafer aims to use the capital injection to scale up its tourism operations and strengthen its position as a leading travel agency in the kingdom

Riyadh, Saudi Arabia— The Public Investment Fund of Saudi Arabia has signed a non-binding deal with Seera Group to acquire a $1 billion stake in its travel unit Almosafer.

Seera Group said in a bourse filing that the PIF wants to hold 30 percent of Almosafer’s capital.

As part of the deal, Seera’s destination management subsidiary Discover Saudi and its Hajj and Umrah operator Mawasim will fall under the umbrella of Almosafer.

The proposed transaction is a strategic milestone in Seera’s pioneering transformation plan announced in 2017, to strengthen the group’s businesses and enhance long-term value for shareholders, the group said.

Almosafer aims to use the capital injection to scale up its tourism operations and strengthen its position as a leading travel agency in the kingdom.

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