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Leopold replaces Sarah Simpson who leaves Bentley to join Porsche GB as CEO.
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The UK, Middle East, Africa and India regions consist of 38 retailers, 20 of which are in the UK
Bentley Motors has announced the appointment of Richard Leopold as Regional Director for UK, Middle East, Africa and India, commencing 1 September. He replaces Sarah Simpson who leaves Bentley to join Porsche GB as CEO.
As part of a career that spans two decades in the automotive industry, starting with Saab Automobile, Richard joined Bentley in 2007 when he assumed the role of Director of Product Marketing. He then moved to China as Brand and Marketing Director playing a crucial role in establishing the region as one of Bentley’s largest markets.
Alain Favey, Bentley’s Member of the Board for Sales, Marketing and Aftersales, said: “Richard has an innate understanding of the Bentley brand and the regional activities around the world so is perfectly placed to build on Sarah’s outstanding contribution to the business. I have no doubt that he will help develop the key regions now under his responsibility as we look to transform our global business to become the leader in sustainable luxury mobility.
The UK, Middle East, Africa and India regions consist of 38 retailers, 20 of which are in the UK and combined account for approximately 16 per cent of total sales, the UK 10 per cent, which is Bentley’s fourth biggest sales region in the world