Riyadh, Saudi Arabia-– A signing ceremony for Riyadh Season 2024 sponsorships was held on Thursday at Via Riyadh.
General Entertainment Authority (GEA) Chairman Turki bin Abdulmohsen AlalShikh and Minister of Tourism Ahmed Al-Khateeb signed a sponsorship agreement with the Saudi Tourism Authority as an official partner of the season.
AlalShikh also signed a sponsorship agreement with the Quality-of-Life Program as an official partner.
GEA Chief Executive Faisal Bafarat signed sponsorship agreements with local and international companies, including platinum, premium, strategic, and main partners.
Riyadh Season provided a sponsorship worth SAR2 million to the Association of Saving Food.
Additionally, Bafarat signed a sponsorship agreement with the “Twisted Minds” club.
Riyadh Season is a major opportunity for companies to achieve maximum exposure in global and local markets thanks to its large audience.