The fashion industry has seen a drastic change in several aspects over the past couple of years now.
On one hand, the demand for high fashion has only risen, while on the other hand small pockets have emerged where people have taken to “thrifting”: They pay less-than-store-bought prices for high-fashion clothes that have been worn by others.
Social media has played a part in this, just like it has helped boost a sense of fashion across the board with selfie-culture.
Another way the industry has changed is due to the demand for sustainability in it, especially in the high-fashion segment.
That has led many brands to actually advertise this fact to make themselves more attractive to the environmentally-conscious crowd.
And then there is the ecommerce boom, which has led to more and more people buying apparel and accessories online, especially after they check reviews and sustainability factors of their intended purchase.
Now, with the global economy recovering, the UAE and Saudi Arabia seem poised to see their respective fashion sectors double their revenues.
Here’s a look: