Dubai, UAE – National Bonds, the UAE’s Shari’a-compliant savings and investment company, saw another strong year soaring to an investment portfolio of AED 13.7bn ($3.7 billion) in 2022, higher by 15 percent compared to the previous year.
Given that National Bonds success is also measured by the competitive earnings rewarded to customers, returns were up to 5 percent in 2022, which is among the highest rates in the UAE.
62% of customers have been with National Bonds for over 10 years, demonstrating their long-term loyalty which significantly contributed to the 15% growth in 2022.
In addition, the organization’s rewards program is the largest in the country, with a staggering AED 35 million in prizes, further rewarding customers on their savings behavior. For example, 66 percent of National Bonds regular savers saw a remarkable increase in their average returns in addition to the profit in 2022.
The strong growth in 2022 was attributed to several pioneering ideas and solutions, such as the Golden Pension Plan, Global Savings Club, and Sukuk Al Waqf.
The Golden Pension Plan leverages the financial planning solutions provided by National Bonds to nationals and residents, to meet the increased demand from both employers and employees.
The plan saw a positive interaction and growing wholesale trend reflected through the demand by employers to register employees, as more than 10,000 employees have been enrolled in the program currently. Employers are also approaching Golden Pension Plan scheme to explore its new solutions, ultimately leading to a change in the employees’ mindsets to plan ahead for their end-of-service.
“During 2022, National Bonds continued to attract all segments of society through the various solutions provided to them,” Khalifa Al Daboos, Chairman of National Bonds, said. “This reinforces the confidence of our customers, stakeholders and community in National Bonds, reflecting a clear shift in mindsets regarding the saving habit.”
The growth in 2022 was also driven by a constant digital transformation for seamless customer engagement, leading to an increase of 120 percent in digital savings last year compared to 2021. This was achieved through various convenient enhancements like instant account opening and interactive services to bring fun to the digital saving process.
Since its inception, National Bonds has created 206 millionaires and distributed approximately AED 2.47 billion in returns, including over AED 731 million as the total value of prizes.
National Bonds outstanding growth in 2022 included both individuals and institutions, as well as remarkable returns given to the bondholders. The company’s performance is an important indicator of customers’ increasing confidence, making it the North Star in the field of savings in the UAE. This comes through navigating customers across diverse solutions, and recalibrating their saving behaviour toward a sustainable practice.