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SAIB reports $139 million Q1 net profit

its assets increased by 20.08 percent to $43.65bn.

Nissan forecasts $5.3bn annual net loss

Last year, it announced 9,000 job cuts worldwide.

Saudia to acquire 20 wide-body aircraft

10 of these being acquired for its flydaeal low-cost airline

ADIB’s Q1 net profit $517 million

Q1 2025 net profit before tax increased 18% YoY.

Emirates Islamic Q1 profit $394m

The bank's profit crossed AED 1bn mark for the first time.

Sojern’s Co-Op solution helps Abu Dhabi boost tourism recovery

Emiratis shop at the Dubai grand market, in the Gulf city of Dubai, on January 6, 2021. / AFP / Karim SAHIB
    • Abu Dhabi hotels increase direct bookings through a targeted, digital display and social media advertising campaign

    • DCT Abu Dhabi has launched a series of stimulus initiatives to support tourism recovery

    Sojern, a leading provider of digital marketing solutions for travel,  Saturday announced an extension of their partnership with the Department of Culture and Tourism (DCT), Abu Dhabi to drive further traveler demand into the Emirate using its Co-Op Marketing Programme.

    Following a successful joint marketing program, which has reached more than 3 million people so far, Abu Dhabi hotels have been able to increase direct bookings through a highly targeted, digital display and social media advertising campaign.

    The hospitality industry has been heavily impacted by the pandemic but DCT Abu Dhabi has launched a series of stimulus initiatives to support the recovery of the tourism industry.

    “We were looking for ways to support the hospitality industry and navigate the economic challenges presented by the pandemic, and the partnership with Sojern helps us do just that, by supporting hotels in Abu Dhabi to drive direct bookings and improve room profitability,” said  Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi.

    Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multi-channel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world.