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Crowdsourcing is a tool for growth and advancement in today’s modern era,” Toubia said
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His app Raayi, which means ‘my opinion’ in Arabic, acts as a review crowdsourcing platform in the UAE
The UAE leads the MENA region in the crowdsourcing industry where public participation in issues of national importance, including health and education, is highly encouraged by the government, revealed Stefan Toubia, founder and CEO of Raayi, the region’s first cross-industry crowdsourcing review platform
“Crowdsourcing, or the practice of enlisting the recommendations or contributions of a large group of people for specific tasks, is a widely accepted norm in today’s ultra-connected digital age,” Toubia said.
Toubia cited how his app Raayi, which means ‘my opinion’ in Arabic, acts as a review crowdsourcing platform in the UAE.
One of the three main features of Raayi is its forum for ratings and reviews of businesses, which allows customers to share their feedback on local businesses from over 17 different industries.
Toubia, along with his other co-founders, established Raayi to connect businesses across industries to communities and consumers via its three key components: Apart from its business rating and review feature, the Raayi app also has a business directory and a special curations feature.
The business directory offers insights into varied sectors operating in the UAE whilst the curation feature allows Raayi app users to share information through lists.
The app offers business owners an opportunity to interact with customers about their experiences and answer their questions. It also provides companies with a defined set of analytics, which can be used to gain insights into consumer preferences.
“Depending on the diversity of the information provided, crowdsourcing becomes a tool for growth and advancement in today’s modern era,” Toubia said. “Crowdsourcing not only drives value, but it also invites wider collaboration to address the information transparency gap.”
