The Expo Center Sharjah participated in the “Global CEO Summit 2022” to improve international cooperation, and forecast the future of the exhibition and conference sector.
The summit is organized by the Global Association of the Exhibition Industry (UFI) in Hamburg, Germany from June 22 to 24.
The Center stressed that its presence at the summit reflects its keenness to follow up on the latest developments related to the global exhibition and conference industry.
Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, Chairman of the Arab Union for Exhibitions and Board Member of the Global Association of the Exhibition Industry (UFI), represented the center at the event.
Al Midfa discussed the most recent developments in the exhibition and conference industry, its reality and future, and the importance of developing innovative strategies to increase the industry’s competitiveness.
This includes improving its performance and sustainable growth, and empowering it to play its primary role in promoting economic recovery as well as revitalizing the tourism and trade sectors.
He said the UAE is using cutting-edge methods and approaches to strengthen the exhibition and conference industry both locally and internationally.
Al Midfa further shed light on Sharjah’s success in reviving the exhibition business by enhancing the establishment of new models of innovative work mechanisms to add value to the events sector.
To that aim, the UAE has made every effort to improve the exhibition industry both locally and globally, fueled by the insightful vision of the UAE’s wise leadership, which puts an emphasis on supporting it.
The summit provided an ideal platform for positive and productive dialogue among CEOs from around the world.